Small
Businesses* Leverage Electronic Storefronts
|
.
|
1997
|
1998
|
2000
|
|
|
Number of small businesses that
have Websites
|
900,000
|
2 million
|
2.7 million
|
|
|
Number of small businesses conducting
electronic commerce
|
400,000
|
600,000
|
1.3 million
|
|
|
Electronic commerce sales captured
by these small businesses
|
$3.5B
|
$7.5B
|
$25B
|
|
*Companies with fewer than 100 employees
Source: Access Media International
Buying
Online
Source: Odyssey Ventures
Online
Purchasers: Who Are They?
|
U.S. Consumers
|
Average
|
Online
|
|
|
Median Age
|
33
|
33
|
|
|
Male/Female
|
49%/51%
|
68%/32%
|
|
|
Married/Single
|
61%/39%
|
41%/59%
|
|
|
College educated
|
22%
|
47%
|
|
|
Average Income
|
$31,000
|
$59,000
|
|
Source: Jupiter Communications
Biggest
Benefits of Websites to Small Businesses
Percentage of respondents
Source: Access Media International
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