Some Statistics:
Why Everybody Build Online Store Now?
 
Small Businesses* Leverage Electronic Storefronts
.
1997
1998
2000

Number of small businesses that
have Websites
900,000
2 million
2.7 million

Number of small businesses conducting
electronic commerce
400,000
600,000
1.3 million

Electronic commerce sales captured
by these small businesses
$3.5B
$7.5B
$25B

*Companies with fewer than 100 employees
Source: Access Media International
Buying Online
Source: Odyssey Ventures
Online Purchasers: Who Are They?
U.S. Consumers
Average
Online

Median Age
33
33

Male/Female
49%/51%
68%/32%

Married/Single
61%/39%
41%/59%

College educated
22%
47%

Average Income
$31,000
$59,000

Source: Jupiter Communications
Biggest Benefits of Websites to Small Businesses
Percentage of respondents
Source: Access Media International

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